·Explore Trends
Trend

Software & SaaS

Software-as-a-Service companies sell subscriptions to software that runs in the cloud. Once a company adopts a SaaS product, they almost never leave — switching costs are enormous. This creates predictable, high-margin recurring revenue that compounds over time.

24
companies
19
pure play
5
major beneficiary
Pure Play
Core business is this trend
CRMCRM
CRM
Salesforce
Pure Play

The world's largest CRM (Customer Relationship Management) platform, used by sales teams at almost every major company. Also owns Slack and MuleSoft. Adding AI agents ("Agentforce") to automate sales workflows.

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NOWNOW
NOW
ServiceNow
Pure Play

Runs the internal workflows of large enterprises — IT tickets, HR requests, finance approvals. Has become essential infrastructure for how big companies operate. Adding AI to automate these workflows is accelerating growth.

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ADBEADBE
ADBE
Adobe
Pure Play

Owns the creative software stack: Photoshop, Illustrator, Premiere, and Acrobat. Transitioned entirely to subscriptions a decade ago. Firefly AI is embedding AI generation directly into tools used by 30 million creatives.

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WDAYWDAY
WDAY
Workday
Pure Play

Runs HR and finance software for large enterprises. Once a company uses Workday for payroll and HR, they almost never switch. Extremely sticky revenue with 95%+ retention rates. Adding AI agents to automate HR decisions.

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PATHPATH
PATH
UiPath
Pure Play

Scores 10/10 for Workflow Automation.

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DDOGDDOG
DDOG
Datadog
Pure Play

Scores 9/10 for DevOps.

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HUBSHUBS
HUBS
HubSpot
Pure Play

Scores 9/10 for Marketing Automation. Also relevant to CRM Software and SMB Software.

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TWLOTWLO
TWLO
Twilio
Pure Play

Scores 9/10 for Cloud Communications.

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GTLBGTLB
GTLB
GitLab
Pure Play

Scores 9/10 for DevOps & Development Tools.

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SAPSAP
SAP
SAP
Pure Play

Scores 9/10 for Enterprise Software. Also relevant to ERP Systems.

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ADSKADSK
ADSK
Autodesk
Pure Play

Scores 9/10 for CAD & Design Software.

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INTUINTU
INTU
Intuit
Pure Play

Scores 9/10 for SMB Software. Also relevant to Tax & Accounting Software.

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ESTCESTC
ESTC
Elastic
Pure Play

Scores 9/10 for Enterprise Search & Analytics.

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CFLTCFLT
CFLT
Confluent
Pure Play

Scores 9/10 for Data Streaming. Also relevant to Real-Time Analytics.

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MNDYMNDY
MNDY
Monday.com
Pure Play

Scores 9/10 for Work Management. Also relevant to Collaboration Tools and SaaS.

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PAYCPAYC
PAYC
Paycom
Pure Play

Scores 9/10 for HR Tech & ERP. Also relevant to SaaS.

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ADPADP
ADP
ADP
Pure Play

Scores 9/10 for HR Tech & ERP.

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VEEVVEEV
VEEV
Veeva Systems
Pure Play

Scores 9/10 for Life Sciences Software. Also relevant to SaaS.

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IQVIAIQVIA
IQVIA
IQVIA
Pure Play

Scores 9/10 for Life Sciences Software.

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