The most recognised brand in the world. Sells in 200+ countries through a vast bottling network. Coca-Cola itself owns the brand and recipe — one of the widest economic moats in business. Warren Buffett has held shares since 1988.
Owns Pepsi, Lay's, Gatorade, Doritos, Cheetos, and Quaker. Its snack business is remarkably resilient — people keep buying chips regardless of economic conditions. Operates in nearly every country and generates billions in free cash flow annually.
Makes Oreo, Cadbury, Milka, Toblerone, Ritz, and Trident. Focused almost exclusively on snacks — no beverages or savoury meals. Global snack demand is rising, especially in emerging markets where a growing middle class discovers branded treats.
The dominant chocolate brand in the US with over 45% market share. Owns Reese's, KitKat (US rights), Jolly Rancher, and SkinnyPop. Chocolate is an affordable luxury that holds up remarkably well even when consumers cut back elsewhere.
Owns KFC, Pizza Hut, and Taco Bell — three of the five largest fast food chains in the world. Franchises almost everything, so it collects royalties with minimal operating risk. Has enormous exposure to fast-growing emerging markets via KFC.
Linked to Coffee Retail. Competes with McDonald's and Chipotle.
Linked to Energy Drinks. Relies on PepsiCo. Competes with Monster Beverage and Coca-Cola.
Linked to Fast Casual Dining. Competes with Chipotle and McDonald's.
Linked to Fast Casual Dining and Digital Ordering. Competes with McDonald's and Yum! Brands.
Linked to Food Delivery. Customers include McDonald's and Starbucks. Competes with Uber Eats.
Linked to Fast Food Franchising and Digital Ordering. Relies on DoorDash and Uber Eats. Competes with Yum! Brands (Pizza Hut) and Chipotle.
Linked to Energy Drinks. Customers include Walmart and Costco. Competes with Coca-Cola (Red Bull) and PepsiCo (Rockstar).
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