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Theme · 27 companies

Consumer Discretionary

What people buy when they have money to spend.

20
pure play
7
major beneficiary

Who's connected.
And how.

14 / 44 themes
Pure Play
Core business is this trend
AMZNAMZN
AMZN
Amazon
Pure Play

The dominant e-commerce platform in the US, capturing nearly 40% of all online shopping. Prime membership (200M+ subscribers) makes Amazon the default starting point for purchasing decisions. Also growing in advertising and grocery.

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HDHD
HD
Home Depot
Pure Play

The world's largest home improvement retailer. Benefited enormously from pandemic-era home renovation and continues to serve the housing market. Has the most loyal customer base in retail — pros who rely on it for every project.

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MCDMCD
MCD
McDonald's
Pure Play

Operates the world's most valuable restaurant brand. Franchises 95% of its locations, collecting rent and royalties rather than running restaurants. This asset-light model generates extraordinary margins and consistent dividends.

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NKENKE
NKE
Nike
Pure Play

The world's largest athletic apparel brand by a wide margin. Its brand commands pricing power that competitors cannot replicate. Shifting aggressively to direct-to-consumer (own stores and website) to capture more margin.

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SBUXSBUX
SBUX
Starbucks
Pure Play

Operates 36,000+ cafés worldwide and runs one of the most successful loyalty programmes ever. Its Rewards app is effectively a prepaid financial product — customers load money onto it before spending. A global premium consumer brand.

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LULULULU
LULU
Lululemon
Pure Play

Linked to Athleisure & Wellness and Premium Consumer Spending. Competes with Nike and Under Armour.

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EXPEEXPE
EXPE
Expedia
Pure Play

Linked to Travel & Hospitality. Relies on Google and Meta. Competes with Booking Holdings and Airbnb.

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MARMAR
MAR
Marriott
Pure Play

Linked to Travel & Tourism and Hospitality. Relies on Booking Holdings and Expedia. Competes with Hilton and IHG Hotels.

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HLTHLT
HLT
Hilton
Pure Play

Linked to Travel & Tourism and Hospitality. Relies on Booking Holdings and Expedia. Competes with Marriott and IHG Hotels.

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LYVLYV
LYV
Live Nation
Pure Play

Linked to Live Entertainment and Experience Economy. Relies on Spotify and Apple. Competes with Churchill Downs and MSG Sports.

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TJXTJX
TJX
TJX Companies
Pure Play

Linked to Off-Price Retail and Value Retail. Relies on Nike and PVH Corp. Competes with Ross Stores and Burlington Coat Factory.

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ROSTROST
ROST
Ross Stores
Pure Play

Linked to Off-Price Retail and Value Retail. Relies on Nike. Competes with TJX Companies and Burlington Coat Factory.

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DGDG
DG
Dollar General
Pure Play

Linked to Value Retail. Relies on Procter & Gamble and Kraft Heinz. Competes with Dollar Tree and Walmart.

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CROXCROX
CROX
Crocs
Pure Play

Linked to Casual & Comfort Footwear. Competes with Nike and Deckers (UGG/HOKA).

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WYNNWYNN
WYNN
Wynn Resorts
Pure Play

Linked to Gaming & Casinos and Luxury Travel. Relies on VICI Properties. Competes with MGM Resorts and Las Vegas Sands.

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MGMMGM
MGM
MGM Resorts
Pure Play

Linked to Gaming & Casinos. Relies on VICI Properties. Competes with Wynn Resorts and Las Vegas Sands.

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DKNGDKNG
DKNG
DraftKings
Pure Play

Linked to Gaming & Casinos. Relies on Netflix and Amazon. Competes with MGM (BetMGM) and FanDuel (Flutter).

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DALDAL
DAL
Delta Air Lines
Pure Play

Linked to Travel & Tourism. Relies on Boeing, Airbus and GE Vernova. Competes with United Airlines and American Airlines.

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UALUAL
UAL
United Airlines
Pure Play

Linked to Travel & Tourism. Relies on Boeing and Airbus. Competes with Delta Air Lines and American Airlines.

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DECKDECK
DECK
Deckers Outdoor
Pure Play

Linked to Athleisure and Premium Footwear. Competes with Nike and Lululemon.

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