Masco Corporation
Masco Corporation provides home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, shower drains, steam shower systems, water filtration systems, and sinks and kitchen accessories; acrylic tubs, bath and shower enclosures, and shower bases and trays; spas, exercise pools, and aquatic fitness systems and saunas; brass, copper, and composite plumbing system component and other non-decorative plumbing products; water products; and thermoplastic products, extruded plastic profiles, and specialized fabrication products, as well as PEX tubing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, NEWPORT BRASS, GINGER, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, AQUATERRA, LIFESMART, ENDLESS POOLS, TYLO, FINNLEO, HELO, BRASSCRAFT, PLUMBSHOP, and MASTER PLUMBER brands, as well as under private label to home center and online retailers, mass merchandisers, wholesalers and distributors, plumbers, building contractors, remodelers, smaller retailers, and consumers and homebuilders. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, hook and hook rail products, and outdoor living hardware; and decorative bath hardware, shower accessories, and shower doors. This segment provides its products under the BEHR, KILZ, WHIZZ, LIBERTY, and FRANKLIN BRASS brands to home center and other retailers, mass and online retailers, other specialty retailers, and original equipment manufacturers and wholesalers. The company was incorporated in 1929 and is headquartered in Livonia, Michigan.
What does it do?
Masco makes the stuff inside your home that you use every day but rarely think about — Delta faucets, Hansgrohe showerheads, and Behr paint are all Masco brands. If you've ever replaced a bathroom faucet or repainted your living room, there's a decent chance Masco made the product. The company sells to big-box retailers like Home Depot, as well as to professional contractors who build and renovate homes. Think of them as the behind-the-scenes supplier powering the home improvement aisle.
Masco sits right at the intersection of two big economic forces: the housing market and consumer spending on home improvement, both of which have been under pressure as interest rates stayed high and people delayed moving or renovating. But when rates eventually fall and homeowners start loosening their wallets again, companies like Masco are typically among the first to benefit — making it a closely watched bellwether for a housing recovery. With over $15 billion in market value, it's one of the larger pure-play home improvement products companies on the market.
How does it make money?
Masco generates its roughly $7.6 billion in annual revenue through two main segments: Plumbing Products and Decorative Architectural Products. Plumbing — which includes Delta and Hansgrohe faucets, showers, and spa systems — is the larger and more profitable piece of the business. Decorative Architectural covers Behr paint and Liberty hardware, sold almost entirely through Home Depot. The company earns money by selling branded, mid-to-premium products where customers are willing to pay a bit more for a name they recognize over a generic alternative.
Why do investors care?
Investors are interested in Masco because it owns genuinely strong consumer brands that give it pricing power — the ability to charge more without losing customers. The growth story is tied to a housing market rebound: as mortgage rates decline, more people will buy, sell, and renovate homes, driving demand for faucets, paint, and fixtures. For the thesis to work, interest rates need to come down meaningfully, consumer confidence needs to recover, and Masco needs to defend its market share against competition from cheaper private-label alternatives. Revenue already dipped from $7.8B to $7.6B last year, so a reversal of that trend is the key thing to watch.
Deep Dive
MemberA full investor briefing on Masco Corporation — history, leadership, risks, and outlook.