Salesforce, Inc.
Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific. The company offers Agentforce, which enables customers to build, deploy, and manage enterprise-grade, autonomous AI agents at scale, enabling humans and agents to work together; Agentforce Sales, an integrated platform that brings together the power of humans with AI agents to help sales teams for selling, managing, and automating entire sales processes; Agentforce Service, which enables companies in every industry to bring all of their customer, employee, IT, and field service needs onto one integrated AI-powered platform; Data 360, a data engine that gives AI agents their context and serves as the foundation for how customers unify service offerings, making their data actionable for both humans and agents; Informatica, an AI-powered data management platform that enables customers to discover, integrate, govern, and deliver trusted data at scale across hybrid and multi-cloud environments; and Slack, a conversational interface for the agentic enterprise where people and agents work together, connecting knowledge, actions, and data in real time. It also provides marketing platforms; commerce services, which empower shopping experiences across various customer touchpoints; integration and analytics solutions; Salesforce Starter, a suite for small and medium-sized businesses that brings sales, service, marketing, and commerce together; and a field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. It serves financial services, healthcare and life sciences, manufacturing, automotive, and government sectors. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
What does it do?
Salesforce makes software that helps businesses manage their relationships with customers. Think of it as a giant digital filing cabinet that tracks every email, phone call, and deal a company has with its clients — so nothing falls through the cracks. A car dealership might use it to remember that you last bought a Toyota in 2021 and are due for an upgrade. More recently, Salesforce has been building AI tools that can automatically handle customer conversations and sales tasks without a human needing to step in.
Salesforce is the biggest pure-play CRM (customer relationship management) software company in the world, meaning thousands of large businesses essentially can't run their sales operations without it. Right now, investors are paying close attention because Salesforce is betting heavily on AI agents — software that can do jobs humans currently do — which could either massively expand what customers pay for, or open the door for newer AI-native competitors to steal market share.
How does it make money?
Salesforce makes almost all of its money from subscriptions — businesses pay a recurring monthly or annual fee to use its software, which creates predictable, sticky revenue. Annual revenue hit $41.5 billion in its latest financial year, up from $37.9 billion the year before, a roughly 9.5% increase. Its main products include Sales Cloud, Service Cloud, and its newer Agentforce AI platform, each sold as separate subscriptions that companies can layer on top of each other. Because switching away from Salesforce is painful and expensive for large companies, most customers renew year after year.
Why do investors care?
The core growth story is that Salesforce sits on top of a massive base of enterprise customers and is now selling them AI upgrades on top of what they already pay. If even a fraction of its existing clients adopt Agentforce and pay more per seat, that could drive significant revenue growth without needing to win new customers. For this to work, Salesforce needs to prove that its AI tools genuinely save businesses time and money — not just demo well. The net income of $7.5 billion shows the business is already highly profitable, which gives management the cash to invest in AI without needing to borrow.
Deep Dive
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