About DueDiligence
Built for people who want to actually understand what they own.
Most investing platforms assume you already know what you're doing. DueDiligence starts from the beginning, because curiosity is more useful than jargon.
What is it?
A research platform. Not a broker.
DueDiligence doesn't let you buy or sell anything. It has no price targets. It won't tell you what to invest in.
What it does: takes the companies, ETFs, and trends that everyone is talking about and explains them in language that actually makes sense, so when you do decide to invest, you understand what you're getting into.
Think of it as the research you should do before opening your trading app.
Who is it for?
Anyone who's ever Googled a stock and still felt confused.
The new investor
You've just opened a Trading 212 or Freetrade account and want to understand what you're actually buying before you put money in.
The curious owner
You already hold some stocks or ETFs, perhaps through a workplace pension or ISA, and you've never really understood what's inside them.
The news follower
You read about markets in the news, hear tickers mentioned on podcasts, and want to actually understand what's going on and why it matters.
How to use it
Five steps to actually understanding an investment.
Search anything
Type a company name, ticker, ETF, or theme, such as "NVIDIA", "QQQ", or "AI". If you've heard of it, we've probably covered it.
Read the plain-English story
Every company gets three questions answered: what does it do, how does it make money, and why do investors care. No jargon. No filler.
Understand the risks
The bull case tells you what has to go right. The bear case tells you what could go wrong. Both matter before you put money in.
Watch the thesis triggers
These are the specific signals that would strengthen or weaken your investment case, so you know what to actually look for in the news.
Save to your watchlist
Create a free account and save any company. Your watchlist shows your thesis triggers in one place, so you stay on top of what matters.
What's included
Everything in one place. All free.
Company research
Plain-English analysis of hundreds of companies: what they do, how they earn, and what the risks are.
ETF intelligence
See exactly what themes and companies you're exposed to inside any ETF, not just a list of tickers.
Relationship maps
See who supplies a company, who buys from it, who competes with it, and which ETFs hold it.
Market movers
When a stock moves big, find out why. Plain English, based on the day's news.
Themes & trends
Explore the big ideas shaping markets, from AI and weight loss drugs to nuclear energy, and every company connected to them.
Watchlist
Save companies and track their thesis triggers: the signals that tell you if your investment case is playing out.
Important
DueDiligence is a financial education platform only. Nothing on this platform constitutes financial advice, investment advice, or a recommendation to buy or sell any security. When investing, your capital is at risk: the value of investments can go down as well as up and you may get back less than you put in. Past performance is not a reliable indicator of future results. Always do your own research and consider seeking independent financial advice before making investment decisions.
Do your due diligence.
Free to use. No account required to start.